Aligator or crocodile?
Yesterday, a customer asked me for the IZOD shirt with the aligator. I thought to myself "I know the bayou is not far, but if you are talking about the Lacoste shirt, it is a crocodile!"
When I talked to my husband that night, he thought I was just being a pissy French girl.
So I had to find the proof.
I went to www.lacoste.com and here is an extract of what I found:
"Rene Lacoste was one of the famous "Musketeers" who raised the standing of tennis in France to that of a great sport. he invented the style of "casual elegance". To obtain greater freedom of movement and more comfort during his matches, he created a lightweight, open-weave, short sleeved white knit shirt with a ribbed collar: the celebrated Lacoste polo shirt was born. Rene Lacoste was nicknamed the crocodile as the result of a bet. Just before a decissive davis Cup game, the Captain of the French team promised to give his young "musketeer" a crocodile skin suitcase if he won the match. The fans were quick to pick up on the nickname, which epitomised the young player's amazing tenacity on the court. When the time came to select an emblem for the Lacoste brand, the crocodile was the natural choice. The symbolism is evocative: patient and powerful, the crocodile is a faithful representation of a brand that focuses on longevity, a consistent style and an uncompromising commitment to quality."
It did not quite answer my question because the American version refers to Rene Lacoste being nicknamed an "aligator", but the French version mentions the "crocodile".
Anyway, the logo is definitetly a crocodile.
When I talked to my husband that night, he thought I was just being a pissy French girl.
So I had to find the proof.
I went to www.lacoste.com and here is an extract of what I found:
"Rene Lacoste was one of the famous "Musketeers" who raised the standing of tennis in France to that of a great sport. he invented the style of "casual elegance". To obtain greater freedom of movement and more comfort during his matches, he created a lightweight, open-weave, short sleeved white knit shirt with a ribbed collar: the celebrated Lacoste polo shirt was born. Rene Lacoste was nicknamed the crocodile as the result of a bet. Just before a decissive davis Cup game, the Captain of the French team promised to give his young "musketeer" a crocodile skin suitcase if he won the match. The fans were quick to pick up on the nickname, which epitomised the young player's amazing tenacity on the court. When the time came to select an emblem for the Lacoste brand, the crocodile was the natural choice. The symbolism is evocative: patient and powerful, the crocodile is a faithful representation of a brand that focuses on longevity, a consistent style and an uncompromising commitment to quality."
It did not quite answer my question because the American version refers to Rene Lacoste being nicknamed an "aligator", but the French version mentions the "crocodile".
Anyway, the logo is definitetly a crocodile.

3 Comments:
At 10:04 PM, Anonymous said…
"The logo is definitely a crocodile?!?!"
Ok, I'm no herpatologist, but can you really tell the difference between this and an aligator?
Get over yourself.
At 10:25 PM, Anonymous said…
Personally I like the little tiger.
At 1:12 AM, Anonymous said…
who gives a shit
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